Bored of the same old makeup routine? Throw out the rule book and get creative with our new Freestyle Colour Pigments. In a moisturising buildable colour crème, this multi-purpose makeup heroine gives lips, cheeks and eyes buildable pigments in a variety of fun, flattering shades and a mix of matte and shimmer finishes.

With Community Fair Trade organic virgin coconut oil from Samoa, our formula is powered by hard-working and 90% natural-origin ingredients, and is kind to skin, leaving skin and lips feeling moisturised, with no stickiness or dryness. This formula blends in seamlessly in any of your looks. Your makeup, your rules. Dab gently onto your skin for a natural-looking tint or pack on a little extra for show-stopping, dramatic looks.

At The Body Shop, we’re always striving to be as inclusive as we can be. So, we trailed and tested our Freestyle Pigments on a diverse panel of six Fitzpatrick scale tones across 200 people from different genders and age groups, and with different skin tones and skin types, to ensure the product performs well on everyone.